Alexandra Wright, Founder

I am an accomplished strategist, communicator, thinking partner and leadership coach, who has worked globally for two FTSE 100 companies, and an array of organizations, leaders and teams to help manage issues and minimize risk.  

At Theory, I draw on my issues management experience, along with an understanding of organizations and people to help craft unique and timely solutions. I have worked extensively in the arena of energy, climate, environment and post-secondary education.

Throughout my international career, I have worked closely with senior and emerging leaders. That foundation parlayed into a leadership coaching practice, and today I work with individuals who are looking for a thinking partner to help craft their ideal future.

I hold a Bachelor of Arts in Linguistics, a Diploma in Public Relations and a Graduate Certificate in Executive Coaching. I also hold British and Canadian citizenship.

I am an outdoor enthusiast, a tennis player and budding sailor, a certified yoga instructor, and a lover travel and adventure, architecture and design.


Theory collaborates with a range of unique individuals who bring expert advice, counsel and experience to each and every project. We draw on this network on a case-by-case basis to meet our clients’ needs.

References + Testimonials

We are proud of the work we do and would be happy to share with you both references and testimonials from the individuals and organizations we have had the pleasure to work with over time.